The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

 The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success[Hardcover]

Carmine Gallo (Author)

 

 

 

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Product Description

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs

In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.

THE INNOVATION SECRETS OF STEVE JOBS

"Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow." -- Jeffrey Gitomer, author of The Little Red Book of Selling

“In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.” -- Tim Bajarin, president, Creative Strategies, Inc.

"An inspiring roadmap for anyone who wants to live a life of passion and purpose."
-- Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.

"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."
-- Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller Behind the Cloud

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.

When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.

These are the Seven Principles of Innovation, inspired by the master himself:

1. Do What You Love.
   Think differently about your career.
2. Put a Dent in the Universe.
   Think differently about your vision.
3. Kick Start Your Brain.
   Think differently about how you think.
4. Sell Dreams, Not Products.
   Think differently about your customers.
5. Say No to 1,000 Things.
   Think differently about design.
6. Create Insanely Great Experiences.
   Think differently about your brand experience.
7. Master the Message.
   Think differently about your story.

By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.

An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.

About the Author

Carmine Gallo is a communications coach for the world’s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience [Hardcover]

 The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience [Hardcover]

Carmine Gallo (Author)

 

 

 

 

Check Out Related Media

Amazon

Video

Editorial Reviews

Product Description

Updated to include Steve Jobs's iPad and iPad2 launch presentations

“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time.

With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
—Rob Enderle, The Enderle Group

“Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

About the Author

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

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Product Details

• Hardcover: 256 pages
• Publisher: McGraw-Hill; 1 edition (September 11, 2009)
• Language: English
• ISBN-10: 0071636080
• ISBN-13: 978-0071636087
• Product Dimensions: 8.3 x 5.7 x 0.9 inches

Most Helpful Customer Reviews

Helpful Points -, September 22, 2009

By Loyd E. Eskildson "Pragmatist" (Phoenix, AZ.) - )

This review is from: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Hardcover)

"As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word." Peter Drucker
"Steve Jobs is the most captivating communicator on the world stage," says the author in his opening sentence. The book is divided into three sections: 1)Create the story. 2)Deliver the experience. 3)Refine and rehearse. The material lacks direct input from Jobs, is overly fawning vs. Jobs, and is somewhat repetitive. Nonetheless, given the importance of the topic and the value of the material, the book is well worth reading. The following summarizes some of its suggestions for planning and preparing a presentation.
1)What is the one big idea you want to leave with your audience? It should be short, memorable, and in subject-verb-object sequence.
2)Identify why you're excited about this company/product/feature, etc.
3)Write out the three messages you want the audience to receive, and develop metaphors and analogies in support.
4)Include a demonstration if your product topic lends itself to such. (Eg. pull the product out of your pocket if it is 'pocket-sized.'
5)Invite partners and customers to participate.
6)Include video clips if helpful, but limit to three minutes or less.
7)Answer the "Why should I care?" that's in the audience's mind. Have a passion for creating a better future.
8)Having an enemy (eg. IBM, Microsoft) helps visualize 'the problem' you're solving.
9)Simplify your presentation (and products).
10)Make numbers meaningful - eg. "Stores 1,000 songs," not "5 GB memory."
11)Don't use 'bullet-point' style visuals; instead, use short phrases that accompany your talk, or pictures.
12)Practice, practice, practice - and ask for feedback.