Why We Shop: Emotional Rewards and Retail Strategies [Hardcover]
Jim Pooler [Deceased] (Author)Price:$46.95 & this item ships for FREE with Super Saver Shipping. Details
Book Description
ISBN-10: 027598172X | ISBN-13: 978-0275981723 | Publication Date: November 30, 2003
Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years.
For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after urge to return among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers.
Editorial Reviews
Book Description
Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping.
Product Details
- Hardcover: 216 pages
- Publisher: Praeger (November 30, 2003)
- Language: English
- ISBN-10: 027598172X
- ISBN-13: 978-0275981723
5 of 6 people found the following review helpful:
3.0 out of 5 stars So-so, a lot of common sense, no sources, May 17, 2004
By A Customer
This review is from: Why We Shop: Emotional Rewards and Retail Strategies (Hardcover)
As a scholarly work this would fail due to a lack of sources for the many facts cited within. Although I think its target audience is the general public, sources for further reading would be helpful.
Pooler presents an overview of consumer psychology, which mainly equates to common sense. The book is worthwhile reading but should be read in addition to some more scholarly works on consumer psychology or at least some fact books.
Just buy this book!, February 21, 2010
By
Australian Amazonian ~ AffirmingPentecostals.... (Melbourne, Australia) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Why We Shop: Emotional Rewards and Retail Strategies (Hardcover)
The name says it all. No editorial necessary. Suffice it to say this book is packaged well. It's a great read. The learning is in the reading. Buy it. When you finish reading it, you'll know why you bought it. Satisfaction guaranteed.
